Di Zhou (pronounced Dee Joe) is an Assistant Professor in the Department of Sociology at Rutgers University - New Brunswick. She received her Ph.D. in Sociology from New York University in 2026.

Zhou has three main research interests: class-based inequality, culture and ideology, and computational methods. Her current work develops and applies computational methods to measure social relations in the workplace and to describe the evolution of the American class structure from the 1970s to the present. She is also working on projects that examine the geography of class, the relationship between class and race, as well as the relationship between class, political ideology, and voting behaviors. In addition, she is interested in developing and applying cutting-edge computational methods and AI models to study the state and change of ideologies in public discourses, with a focus on Chinese civil society. Her research has been published in American Sociological Review, Sociological Science, Scientific Reports, and other venues, and she is also the recipient of the 2025 Erik Olin Wright Prize.

Publications

One Sentiment, Multiple Interpretations: Contrasting Official and Popular Anti-Americanism in China

Abstract

This study contrasts official and popular expressions of anti-Americanism in China by comparing narratives from People’s Daily and Zhihu between 2011 and 2022. Using computational and qualitative methods, we examine sentiment trends, topics, and rhetoric in official and popular discourses. We find that while both discourses have become increasingly negative toward the United States, they diverge significantly in specific expressions: official discourse mirrors Western liberal critiques of various American social problems but attributes these issues to American democracy; popular discourse blends far-right and left-wing populism and blame liberal elites and capitalism for the American decline. These findings highlight both the limits of authoritarian control over public opinion and the pluralistic nature of nationalist expressions. The study also situates Chinese anti-Americanism within a global zeitgeist, discussing how populist rhetoric transcends borders and shapes local political discourse in unexpected contexts.

Political Biases and Inconsistencies in Bilingual GPT Models — the Cases of the U.S. and China

Abstract

This research is one of the first studies that systematically investigate the cross-language political biases and inconsistencies in large language models (LLMs). We found that China-related political issues have significantly higher rates of inconsistency both in terms of content and sentiment, suggesting that Chinese state censorship and US-China geopolitical tensions may have influenced the performance of the bilingual GPT models. In addition, we found that GPT models trained in different languages have sentiment biases that make them more positive toward their “own country” while more negative toward “other countries.” Our study brings public attention to the biases and inconsistencies in multilingual LLMs, which bear profound implications for cross-cultural communications.

The Elements of Cultural Power: Novelty, Emotion, Status, and Cultural Capital

Abstract

Why do certain ideas catch on? What makes some ideas more powerful than others? In this article, I examine key predictors of cultural power—novelty, emotion, status, and linguistic features—using an innovative diachronic word-embedding method. The study finds a curvilinear relationship between novelty and resonance, as well as a positive relationship between status and cultural power. Contrary to theoretical expectations, moderate emotions, whether positive or negative, are found to be more effective in evoking resonance than more intense emotions, possibly due to the mediating effect of the forum’s “group style.” The study also finds significant effects of linguistic features, such as lexical diversity and the use of English in Chinese discussions. This suggests a Bourdieusian “cultural capital signaling and selection” path to cultural power, which has not been considered in most studies of resonance.

Awards

2023 Best Student Research Paper Award, ASA Section on Asia and Asian America
2023 Best Student Research Paper Award (Honorable Mention), ASA Section on Communication, Information Technologies and Media Sociology

Child and Youth Well-being in China

Abstract

Using data from the longitudinal Chinese Family Panel Studies (CFPS) survey, this book analyzes the well-being of Chinese children and youth from multiple dimensions. We not only pay attention to the economic, physical, psychological, cognitive, and attitudinal development of children in China, but also analyze how social and institutional context (such as migration and parental absence) affects child development.

Working Papers

How to Manage the Market: The Construction of the Economic Actor in American Bestselling Self-Help Books, 1970–2020

Abstract

This paper investigates the portrayal of economic action within popular American self-help books. By employing a computational, mixed-method analysis of best-selling titles from the New York Times over the past five decades, we explore self-help’s “promissory discourse”—that is, which actions readers are told will lead them to worldly success. Our findings reveal significant shifts in prescribed economic action, with a decline in "financialized" behavior and investment-focused advice, particularly following the Great Recession. Instead, books increasingly emphasize a “therapeutic” and self-oriented perspective, advising readers that introspection, emotions, and practices on the self are essential (and a pre-requisite) to economic success. These trends hold both across the universe of economic self-help books and within financial bestsellers. These findings expand our understanding of the transformation of finance culture, demonstrating—at least within popular financial advice books—a transition from hyper-rationalized, calculative investment behavior towards an increasingly therapeutically-inflected, self-oriented economic actor.

Redesign The Measure of Class and the American Class Structure Revisited

Abstract

Social class indicates individuals’ access to economic resources and is key to understanding inequality. Current studies of social class often measure it using aggregate occupational groups. However, this measure of class may encounter the problem of using a fixed occupation-to-class mapping that neglects the important changes occurring within occupation due to technological change and organizational reform that may change an occupation’s class location over time. This study addresses this limitation by introducing a new “task-based class identification” model to evaluate an occupation's class location using text data and supervised machine learning based on Marxist class theory. Drawing on ONET’s occupational task data, I assessed class locations for detailed occupations in 2002 and 2020, linking this information to CPS surveys to map the U.S. labor force's class structure. Results reveal that while the American class structure has remained stable across four aggregate classes, significant shifts occurred within these categories. Particularly, within the non-managerial employee class, between 2002 and 2020, the share of proletarian workers declined by 8%. Decomposition analysis attributes 30% of this decline to changes in occupation size and 70% to within-occupation shifts, where proletarian workers experienced either “upskilling” or granted new supervisory tasks resulting in an upward class shifts.

Awards

2025 Erik Olin Wright Prize
2025 Robert D. Mare Graduate Student Paper Award (Honorable Mention), ASA Section on Inequality, Poverty, and Mobility
2025 Aage Sørensen Award, ISA Research Committee 28 on Social Stratification and Mobility

The Class Divide: How Theoretical Choices Shape Our Understanding of the American Class Structure

Abstract

This study compares the neo-Weberian and neo-Marxist class frameworks to examine how theoretical choices shape our understanding of the American class structure from the 1970s to the 2020s. Using the Current Population Survey data, I apply the Erikson-Goldthorpe-Portocarero (EGP) class schema and an innovative task-based operationalization of Wright's contradictory class locations schema to map changes in the American class structure across five and a half decades. The two frameworks yield divergent portraits of the class map. The neo-Weberian schema shows a top-heavy shift driven by the expansion of the service class, while the neo-Marxist schema reveals growth concentrated in contradictory class locations – particularly managers and semi-autonomous supervisors – rather than at the top of the class hierarchy. The findings demonstrate that theoretical and measurement choices have substantial consequences for how we characterize the class structure and its trajectory.

The Fate of the Working Class in Metropolitan America

Abstract

A large body of research has documented the polarization of the American occupational structure, yet this literature relies almost entirely on skill-based classifications that say little about workplace power: who controls the labor process, who exercises authority over others, and who has voice in organizational decisions. This paper addresses that gap by examining the geographic distribution and economic fate of the American working class, defined through a relational class framework as those lacking work autonomy, supervisory authority, and organizational decision-making power, with a focus on how the transition to a knowledge economy has reshaped working-class employment and prospects across metropolitan areas from the early 2000s to 2020. Using large language model classifiers applied to occupational descriptions and merged with establishment-level employment surveys, we identify the class, occupational, and skill composition of the workforce across more than 300 metropolitan statistical areas (MSAs) from 2004 to 2020. We report three main findings. First, metropolitan areas experienced an average 4.8 percentage point decline in working-class employment share between 2004 and 2020, driven by the disappearance of middle-skill working class jobs and accompanied by a downward shift in the skill composition of remaining working-class occupations – a process of class-based deskilling. Second, cross-classifying MSAs by working class concentration and non-college employment rates reveals four distinct MSA types. Finally, to understand what leads to the flourishing of working-class employment and concentration, we modeled four dimensions of working-class prosperity: working-class concentration, non-college employment rate, median hourly wage, and a composite flourishing index. Results show that, within MSAs, the presence of highly-educated workers benefits working-class employment rates, has null effect on working class wages, while decreases the concentration of the working class. This finding point to a structural tension between the material gains of individual workers and the structural condition for working class collective action.